Starfish Marketing Group

2010 Mail Schedule & Package Formats

Your charity should be in communication with your donors not just once or twice, but multiple times during the year. As you know, fund development is about relationships. And when donors send donations, they aren't just sending checks; they are participating in your mission. This is the nature of their relationship with you.

A solid direct mail plan will include a mix of proven strategies throughout the year - each designed to strengthen your connection with your donors. When executed properly and over time, consistent direct mail will help you move a $50 donor into an ideal prospect for major gifts and planned giving.

Starfish Marketing

2010 Annual Schedule of Format Offerings



Starfish Marketing

JULY/AUGUST

Your choice of these two great package formats:

Full-color Starfish Classic Package

- OR -

Urgent Gram Package

Sign up Deadline:
June 14, 2010 to mail the week of July 19, 2010
July 12, 2010 to mail the week of August 16, 2010


Starfish Marketing

SEPTEMBER/OCTOBER

Your choice of these two great package formats:

Full-color Starfish Classic Package

- OR -

Voucher Package
Voucher Package

Sign up Deadline:
August 9, 2010 to mail the week of September 13, 2010
September 8, 2010 to mail the week of October 14, 2010


Starfish Marketing

NOVEMBER/DECEMBER

Your choice of these two great package formats:

Full-color Starfish Classic Package

- OR -

3-in-1 Year End Package
3-0n-1 Package

Sign up Deadline:
October 4, 2010 to mail the week of November 15, 2010
November 1, 2010 to mail the week of December 6, 2010


Starfish Marketing

JANUARY/FEBRUARY

Your choice of these two great package formats:

Full-color Starfish Classic Package

- OR -

Annual Fund Package
(with Supporter Card)

Sign up Deadline:
TBD



Starfish Marketing

MARCH/APRIL

Your choice of these two great package formats:

Full-color Starfish Classic Package

- OR -

Note Card Package
Personal Note Card Package

Sign up Deadline:
TBD


Starfish Marketing

MAY/JUNE

Your choice of these two great package formats:

Full-color Starfish Classic Package

- OR -

Loyalty Certificate Package

Sign up Deadline:
TBD

Starfish Marketing