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New Fame for the Everyday Donor
By STEPHANIE STROM
Published: November 11, 2009
www.nytimes.com
AFTER years in the shadows, the everyday donor is emerging as philanthropy's newest hero, the driver of a more down-to-earth approach to charity. Sure, Bill and Melinda Gates, Warren Buffett, Bono and other celebrity mega-donors still have their place, but now high-profile charities are homing in on smaller donations, while new charities are being organized around the principle of modest giving.
"This is one of those all-hands-on-deck moments where we absolutely need to engage everyone, whether they are able to give 50 cents or $50 million," said David Saltzman, executive director of the Robin Hood Foundation, famous for annual benefits where billionaires routinely hand over $20 million.
