10 Reasons to Love Direct Mail

1. Develops major donors.
2. Provides prospects for planned giving. (That $10 donor may leave you $500K!)
3. Supports all other marketing channels.
4. Acquires new donors.
5. Produces reliable repeat income.
6. Can effectively upgrade your donors’ contribution level.
7. Cultivates/reinforces donor commitment.
8. Allows you to reach out and touch every donor.
9. Educates donors about your non-profit’s good works and new initiatives.
10. Keeps your nonprofit in sight and in mind.