Email Marketing

An industry buzz word that you’ve most likely heard used frequently these days is "multi channel marketing" – that is, reaching new and active donors through various means of communications.

For smaller non profits with limited marketing budgets, there are two primary methods of communications you should be employing: written (direct mail) and electronic (email and website). By doing so, you provide your donor with the easiest means to act on your request through the method they are most comfortable using.

If you’ve read through the Starfish website, you already know the important role and varied benefits of a direct mail program. So let’s take a minute to talk about email and how to use it most effectively.

Goals of a well-crafted Email

A strategically written email in the correct format will inspire a donor to take a specific action.

• Similar to direct mail with a push for the same end result
• Provides a different channel to respond
• Immediate feeling of accomplishment for the donor
• Most responses are made within the first 72 hours of sending the blast

By successfully combining email with your direct mail efforts, your organization will establish a stronger connection and bond with your donor base. Research demonstrates that response rates increase by 10-20% and the average gift by 15-30% when the two are used in tandem

How to get started with Email Marketing